Psych Mar


Psychology & Marketing, 40(3)


Mapping brand community research from 2001 to 2021: Assessing the field’s stage of development and a research agenda
Cleopatra Veloutsou, Junyun Liao [Google Scholar]

Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals
Luke Greenacre, Eugene Y. Chan, Justin Cohen [Google Scholar]

Perceived unfairness increases desire for unique products: The role of need for social status
Yuanyuan Cai, Xuehua Wang [Google Scholar]

Role of artificial intelligence in marketing strategies and performance
Chih-Wen Wu, Abel Monfort [Google Scholar]

Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects
Susana Santos, Helena Martins Gonçalves, Merícia Teles [Google Scholar]

The decision to customize and its effect on brand experience
Luca Petruzzellis, Russell S. Winer [Google Scholar]

The impact of childhood environments on the sunk‐cost fallacy
Jihoon Jhang, Daniel Chaein Lee, Jooyoung Park, Jaehoon Lee, Jungkeun Kim [Google Scholar]

The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
Bruce E. Pfeiffer, Aparna Sundar, Edita Cao [Google Scholar]

The paradox of technology: Negativity bias in consumer adoption of innovative technologies
Darius-Aurel Frank, Polymeros Chrysochou, Panagiotis Mitkidis [Google Scholar]

To touch or not to touch: Examining the role of choice set size
Steven Liu, Andrew M. Kaikati, Mark J. Arnold [Google Scholar]

Using representational and abstract imagery to create regulatory fit effects
Kelly Naletelich, Seth Ketron, Nancy Spears, J. Alejandro Gelves [Google Scholar]

Virtual is so real! Consumers’ evaluation of product packaging in virtual reality
Generoso Branca, Riccardo Resciniti, Sandra Maria Correia Loureiro [Google Scholar]

You ought to know: Why consumers think companies can foresee bad (but not good) side effects
Brandon J. Reich, Sean M. Laurent [Google Scholar]