J Mar Comm

Introduction

Journal of Marketing Communications, 29(1)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
Blend Ibrahim & Ahmad Aljarah [Publisher] [Google Scholar]

Towards greater integration in media planning: Decision-making insights from public relations practitioners
Lisa Tam, Amisha Mehta & Hayley Goodlich [Publisher] [Google Scholar]

A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa |
Alistair Mokoena, Johannes J├╝rgens Prinsloo, Remigiusz Gawlik & Theuns Pelser [Publisher] [Google Scholar]

Intentional ad-viewing to support video creators on digital video-sharing platforms
Eunah Kim & Jisu Huh [Publisher] [Google Scholar]

Internet killed the radio star?
Atanas Nik Nikolov, Yana Andonova & Yang He [Publisher] [Google Scholar]