INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
—Blend Ibrahim & Ahmad Aljarah [Publisher] [Google Scholar]

Towards greater integration in media planning: Decision-making insights from public relations practitioners
—Lisa Tam, Amisha Mehta & Hayley Goodlich [Publisher] [Google Scholar]

A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa |
—Alistair Mokoena, Johannes Jürgens Prinsloo, Remigiusz Gawlik & Theuns Pelser [Publisher] [Google Scholar]

Intentional ad-viewing to support video creators on digital video-sharing platforms
—Eunah Kim & Jisu Huh [Publisher] [Google Scholar]

Internet killed the radio star?
—Atanas Nik Nikolov, Yana Andonova & Yang He [Publisher] [Google Scholar]