J Current Issues Res Adv


Journal of Current Issues & Research in Advertising, 44(1)


The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis |
Ria Wiid, Tomas Müllern & Adele Berndt [Publisher] [Google Scholar]

Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research
Joseph T. Yun & Joanna Strycharz [Publisher] [Google Scholar]

Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong [Publisher] [Google Scholar]

Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
Chen Lou, Charles R. Taylor & Xuan Zhou [Publisher] [Google Scholar]

Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time
Deena Kemp [Publisher] [Google Scholar]

Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry
Jongwan Bae, Hannah Oh & Seungbeom Kim [Publisher] [Google Scholar]