Engaging Users in the Metaverse


Applications in Different Industries, Presentation by Carlos Flavián, 15 Feb 2023


Author: Yogesh Dwivedi

This seminar series on “The Digital Future for Business & Society: Emerging Perspectives on the Metaverse” will present various perspectives from a number of leading expert speakers to highlight the opportunities and challenges posed by the rapid emergence of the metaverse. The seminar series will offer a timely and thought-provoking insight to the metaverse, its impact on the future of business, management and societal factors impacted by the growth, direction and widespread adoption of this new immersive technology.

This series is hosted jointly by Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, UK and Symbiosis Institute of Business Management Pune, India (Constituent of Symbiosis International (Deemed University), India). The series is supported by: Digital Marketing and Analytics SIG – Academy of Marketing (UK); Grenoble IAE-Graduate School of Management – a Grenoble INP school of the University of Grenoble Alpes; The e-Business and e-Government SIG – British Academy of Management (UK); and The UK Academy for Information Systems (UKAIS). Further details about this seminar series can be found at:


The first seminar (on Surfing the Internet and Diving in the Metaverse: A Status Quo Analysis) in this series was delivered by Professor Philipp Rauschnabel, The Universität der Bundeswehr München, Germany. For a limited period only, this talk is available to access freely at


The details of the next upcoming seminar are as follows:

Date & Time: 15th Feb 2023; 1 PM UK Time; 06:30P M IST

Zoom Registration Link: https://tinyurl.com/seminarseries-2

Seminar Title: Engaging users in the Metaverse Applications in different industries

Speaker: Professor Carlos Flavián, The University of Zaragoza, Spain

Speaker’s Bio: Carlos Flavián is Professor of Marketing at the University of Zaragoza, Spain and Director of the METODO research Lab. He specializes in analyzing the perceptions, intentions and actual behavior of users of 4.0 technologies (i.e. virtual reality, augmented reality, artificial intelligence or robots). He is ranked as the top researcher in Spain in Business & Management and he is the founder of AIRSI (The Metaverse Conference): https://airsi.unizar.es/call-for-papers/.