INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/2040-7122/vol/17/iss/1

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
—Paula Rodríguez-Torrico, Rebeca San José Cabezudo, Sonia San-Martín, Lauren Trabold Apadula [Google Scholar]

How can autonomy improve consumer experience when interacting with smart products?
—Laura Lucia-Palacios, Raúl Pérez-López [Google Scholar]

How social media’s cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification
—Nianqi Deng, Xinyu Jiang, Xiaojun Fan [Google Scholar]

I am feeling so good! Motivations for interacting in online brand communities
—Ricardo Godinho Bilro, Sandra Maria Correia Loureiro [Google Scholar]

Examining identity- and bond-based hashtag community identification: the moderating role of self-brand connections
—Soyeon Kwon, Sejin Ha [Google Scholar]

Social media influencers as human brands: an interactive marketing perspective
—Do Yuon Kim, Hye-Young Kim [Google Scholar]

Enhancing consumer online reviews: the role of moral identity
—Mavis T. Adjei, Nan Zhang, Ramin Bagherzadeh, Maryam Farhang, Ashok Bhattarai [Google Scholar]

The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
—Hongliu Li, Xingyuan Wang, Shuyang Wang, Wenkai Zhou, Zhilin Yang [Google Scholar]

Creating immersive and parasocial live shopping experience for viewers: the role of streamers’ interactional communication style
—Junyun Liao, Keyi Chen, Jun Qi, Ji Li, Irina Y. Yu [Google Scholar]