J Intl Mar

Introduction

Journal of International Marketing, 31(1)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Customer Engagement in International Markets
Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li, and Robert W. Palmatier [Publisher] [Google Scholar]

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors
Cara Connell, Ruth Marciniak, and Lindsey Drylie Carey [Publisher] [Google Scholar]

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness
Miao Hu, Jie Chen, Dana L. Alden, and Qimei Chen [Publisher] [Google Scholar]

‘A Whiter Shade of Pale’: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures
Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, and Rehana Paul [Publisher] [Google Scholar]

Cultural Drivers of Health Engagement
Linda Alkire, Susan Myrden, Sören Köcher, and Genevieve E. O’Connor [Publisher] [Google Scholar]

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen, and Diah Isnaini Asiati [Publisher] [Google Scholar]