INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development
—Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob & Wan Mohd Hirwani Wan Hussain [Publisher] [Google Scholar]

The Role of Shopping Values and Consumer Attitudes toward Mall Events
—Arpita Khare & Pradeep Kautish [Publisher] [Google Scholar]

Do consumers follow their heart or mind when purchasing global brands? Empirical insights
—Nayyer Naseem & Attila Yaprak [Publisher] [Google Scholar]

Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences |
—Oguzhan Essiz, Sidar Yurteri, Carter Mandrik & Aysu Senyuz [Publisher] [Google Scholar]