J Fashion Mar Man


Journal of Fashion Marketing and Management, 27(1)



Fashion designers’ attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective
Asphat Muposhi, Brighton Nyagadza, Chengedzai Mafini [Google Scholar]

Consumer’s transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being
Ivana Kursan Milaković, Dario Miocevic [Google Scholar]

Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion
Patrícia de Oliveira Campos, Cristiane Salomé Ribeiro Costa, Marconi Freitas da Costa [Google Scholar]

The role of access-based apparel in processes of consumer identity construction
Niklas Sörum, Marcus Gianneschi [Google Scholar]

Can a connection with the indigenous cultural values encourage sustainable apparel consumption?
Swagata Chakraborty, Amrut Sadachar [Google Scholar]

Whole body shapes and fit problems among overweight and obese men in the United States
Eonyou Shin, Elahe Saeidi [Google Scholar]

Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale
Chunmin Lang, Chuanlan Liu [Google Scholar]

Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry
Nazan Okur, Tolga Ercan [Google Scholar]

How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention
Ju-Young M. Kang, Jae-Eun Kim, Ji Young Lee, Shu Hwa Lin [Google Scholar]

Critical determinants and firm performance of sustainable technology adoption in the apparel industry: the stakeholder approach
Md Aynul Hoque, Rajah Rasiah, Fumitaka Furuoka, Sameer Kumar [Google Scholar]