Journal of Retailing News
JR has created a new section for valid, relevant and quick marketing insights
Author: Francesca Sotgiu
First Insights in Retailing: discover the new section of the Journal of Retailing.
“First Insights” serves as a steppingstone to build a body of research in new domains or domains that need to be revisited. The main aim is to bring out valid and relevant marketing insights more quickly without necessarily developing or testing theory.
Read more here.