J Con Res

Introduction

Journal of Consumer Research, 49(4)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://academic.oup.com/jcr/issue/49/4

EDITOR’S CHOICE

When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
Daniel Sheehan; Ryan Hamilton; Ramnath K Chellappa [Google Scholar]

The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice
Matthew Fisher; Milica Mormann [Google Scholar]

Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices
Arnaud Monnier; Manoj Thomas [Google Scholar]

Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather
Leif Brandes; Yaniv Dover [Google Scholar]

Social-Jetlagged Consumers and Decreased Conspicuous Consumption
Yunlu Yin; Zhongqiang (Tak) Huang [Google Scholar]

Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence
Marissa A Sharif; Kaitlin Woolley [Google Scholar]

Money, Sacrificial Work, and Poor Consumers
Rohit Varman ; Hari Sreekumar; Russell W Belk [Google Scholar]

Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving
John P Costello; Selin A Malkoc [Google Scholar]