Euro J Mar


European Journal of Marketing, 56(9)

Special issue: A call for Impact!

Guest editors: Debbie Isobel Keeling, Greg W. Marshall

A call for impact! Launch of the new impact article
Debbie Isobel Keeling, Greg W. Marshall [Google Scholar]

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Matteo Montecchi, Francesca Bonetti, Kirk Plangger, Hope Jensen Schau [Google Scholar]

The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours
David Cox [Google Scholar]

Impacting communication in optometry: enhancing health-service experiences
Dirk vom Lehn, Peter M. Allen, Helena Webb, Bruce J.W. Evans, Michael Bowen, Holly Dobrzycki [Google Scholar]

A reflection on motivating community action to protect an endangered species using marketing
Sharyn Rundle-Thiele [Google Scholar]

Impact for good: a journey toward impact through marketing scholarship
Maura L. Scott, Martin Mende [Google Scholar]