Asia Mar J


Asia Marketing Journal, 24(3)


Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories
Kyunghee Bu and Luri Lee [Publisher] [Google Scholar]

The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach
Hyunwoo Jung, Yiling Li, and Jeonghye Choi [Publisher] [Google Scholar]

Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model
Masaki Toyama [Publisher] [Google Scholar]

Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers
Urandelger Gantulga and Munkhbayasgalan Ganbold [Publisher] [Google Scholar]