J Relationship Mar

Introduction

Journal of Relationship Marketing, 21(4)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators
Andreas Samudro & Vonny Susanti [Publisher] [Google Scholar]

Investigating Commitment as a Unidimensional or a Multidimensional Construct in a Retail Banking Setting
Daniël Johannes Petzer & Mornay Roberts-Lombard [Publisher] [Google Scholar]

A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019)
Mohita Maggon [Publisher] [Google Scholar]