J Poli Mar


Journal of Political Marketing, 21(3/4)


Political Marketing and the Election of 2020

Introduction: Political Marketing and the Election of 2020
Jody C Baumgartner [Publisher] [Google Scholar]

A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns
Terri L. Towner & Caroline Lego Muñoz [Publisher] [Google Scholar]

Marketing Female Candidates as “Women”: Gender and Partisanship’s Influence on Issue Discussion on Twitter in 2020
Heather K. Evans [Publisher] [Google Scholar]

Tipping the Twitter vs. News Media Scale? Conducting a Third Assessment of Intermedia Agenda-Setting Effects during the Presidential Nomination Season
Bethany Anne Conway, Eric Tsetsi, Kate Kenski & Yotam Shmargad [Publisher] [Google Scholar]

An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization
Tobias Reynolds-Tylus & Dan Schill [Publisher] [Google Scholar]

Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign
Kate Kenski, Dam Hee Kim & S. Mo Jones-Jang [Publisher] [Google Scholar]