INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

The mediating role of skepticism: how corporate social advocacy builds quality relationships with publics
—Keonyoung Park [Publisher] [Google Scholar]

Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy
—Hao Xu, Eugene Lee & Hyejoon Rim [Publisher] [Google Scholar]

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations
—Ali B. Mahmoud, Joan Ball, Daniel Rubin, Leonora Fuxman, Iris Mohr, Dieu Hack-Polay, Nicholas Grigoriou & Aziz Wakibi [Publisher] [Google Scholar]

Political competitive advantage in the USA: an RBV approach
—Nicos Antoniades [Publisher] [Google Scholar]