POSTING TYPE: TOCs

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https://link.springer.com/journal/11747/volumes-and-issues/50-6

Creating customer, firm, and social value through cutting-edge digital technologies

Editorial

The future of digital technologies in marketing: A conceptual framework and an overview
—Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker [Google Scholar]

Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
—Lidan Xu, Ravi Mehta [Google Scholar]

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
—Ertugrul Uysal, Sascha Alavi, Valéry Bezençon [Google Scholar]

Artificial intelligence focus and firm performance
—Sagarika Mishra, Michael T. Ewing, Holly B. Cooper [Google Scholar]

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
—Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li [Google Scholar]

Hey, Alexa! What attributes of Skills affect firm value?
—Navid Bahmani, Amit Bhatnagar, Dinesh Gauri [Google Scholar]

Search modality effects: merely changing product search modality alters purchase intentions
—Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin [Google Scholar]

How consumer digital signals are reshaping the customer journey
—David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz [Google Scholar]

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
—Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava [Google Scholar]

Digital technologies: tensions in privacy and data
—Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, Robert W. Palmatier [Google Scholar]

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
—Venkatesh Shankar, Sohil Parsana [Google Scholar]