J Acad Mar Sci


Journal of the Academy of Marketing Science, 50(6)



Creating customer, firm, and social value through cutting-edge digital technologies


The future of digital technologies in marketing: A conceptual framework and an overview
Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker [Google Scholar]

Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Lidan Xu, Ravi Mehta [Google Scholar]

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Ertugrul Uysal, Sascha Alavi, Valéry Bezençon [Google Scholar]

Artificial intelligence focus and firm performance
Sagarika Mishra, Michael T. Ewing, Holly B. Cooper [Google Scholar]

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li [Google Scholar]

Hey, Alexa! What attributes of Skills affect firm value?
Navid Bahmani, Amit Bhatnagar, Dinesh Gauri [Google Scholar]

Search modality effects: merely changing product search modality alters purchase intentions
Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin [Google Scholar]

How consumer digital signals are reshaping the customer journey
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz [Google Scholar]

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava [Google Scholar]

Digital technologies: tensions in privacy and data
Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, Robert W. Palmatier [Google Scholar]

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Venkatesh Shankar, Sohil Parsana [Google Scholar]