J Mar Res


Journal of Marketing Research, 59(6)


Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor
Jorge Jacob, Yan Vieites, Rafael Goldszmidt, and Eduardo B. Andrade [Publisher] [Google Scholar]

The Impact of Subscription Programs on Customer Purchases
Raghuram Iyengar, Young-Hoon Park, and Qi Yu [Publisher] [Google Scholar]

Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum
Irene Y. Nahm, Michael J. Ahearne, Nick Lee, and Seshadri Tirunillai [Publisher] [Google Scholar]

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
Saerom Lee and Karen Page Winterich [Publisher] [Google Scholar]

The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good
Tae-Hyung Pyo, Jae Young Lee, and Hee Mok Park [Publisher] [Google Scholar]

Indulgent Consumption Signals Interpersonal Warmth
Qing Tang, Kuangjie Zhang, and Xun (Irene) Huang [Publisher] [Google Scholar]

The Profitability of Purchase Limits During Shortages
Jihwan Moon and Steven M. Shugan [Publisher] [Google Scholar]

Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices
Sina Esteky [Publisher] [Google Scholar]

A Choice Model of Utility Maximization and Regret Minimization
Taegyu Hur and Greg M. Allenby [Publisher] [Google Scholar]

When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
Dominique OliƩ Lauga, Elie Ofek, and Zsolt Katona [Publisher] [Google Scholar]