INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor
—Jorge Jacob, Yan Vieites, Rafael Goldszmidt, and Eduardo B. Andrade [Publisher] [Google Scholar]

The Impact of Subscription Programs on Customer Purchases
—Raghuram Iyengar, Young-Hoon Park, and Qi Yu [Publisher] [Google Scholar]

Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum
—Irene Y. Nahm, Michael J. Ahearne, Nick Lee, and Seshadri Tirunillai [Publisher] [Google Scholar]

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
—Saerom Lee and Karen Page Winterich [Publisher] [Google Scholar]

The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good
—Tae-Hyung Pyo, Jae Young Lee, and Hee Mok Park [Publisher] [Google Scholar]

Indulgent Consumption Signals Interpersonal Warmth
—Qing Tang, Kuangjie Zhang, and Xun (Irene) Huang [Publisher] [Google Scholar]

The Profitability of Purchase Limits During Shortages
—Jihwan Moon and Steven M. Shugan [Publisher] [Google Scholar]

Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices
—Sina Esteky [Publisher] [Google Scholar]

A Choice Model of Utility Maximization and Regret Minimization
—Taegyu Hur and Greg M. Allenby [Publisher] [Google Scholar]

When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
—Dominique Olié Lauga, Elie Ofek, and Zsolt Katona [Publisher] [Google Scholar]