INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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https://link.springer.com/journal/41270/volumes-and-issues

Editorial

Is all academic service distributed equally?
—Anjala S. Krishen, Maria Petrescu [Google Scholar]

The six lodging attributes that determine travelers’ preference on Airbnb or hotel
—Michelle Yoo, Sungsik Yoon [Google Scholar]

Bayesian two-part multilevel model for longitudinal media use data
—Shelley A. Blozis [Google Scholar]

Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study
—Shing H. Doong [Google Scholar]

Who pulls the strings: firm strategy or firm environment in controlling firm risk?
—Manisha Mathur [Google Scholar]

Prediction and profitability in market segmentation typing tools
—Marco Vriens, Nathan Bosch, Chad Vidden, Jason Talwar [Google Scholar]

Producers’ brand-dealer dual loyalty to capital equipment
—Pedro Harmath, Roberto Feeney, Josefa Ramoni-Perazzi [Google Scholar]

Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment
—Sıddık Bozkurt, David Gligor, Nichole Gligor [Google Scholar]

Comprehensive Meta-Analysis (CMA) 3.0: a software review
—Philipp Brüggemann, Kunjan Rajguru [Google Scholar]