INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany
—Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller [Publisher] [Google Scholar]

Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance
—Regina Jihea Ahn & Chang-Dae Ham [Publisher] [Google Scholar]

Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness
—Chris R. Noland & Taylor Wen [Publisher] [Google Scholar]

Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads
—Shuang Wu, Nina Krey & Ryan E. Cruz [Publisher] [Google Scholar]

Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising
—Rachel Esther Lim & Ji Mi Hong [Publisher] [Google Scholar]