INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0265-1335/vol/39/iss/6

Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective
—Cher-Min Fong, Hsing-Hua Stella Chang, Yu-Lin Han [Google Scholar]

The impact of innovation aspiration shortfall and CEO origin on emerging economy firms’ international expansion: evidence from China
—Xi Zhong, Weihong Chen, Ge Ren [Google Scholar]

Why joint learning is not enough: the role of motivation and opportunity for customer responsiveness in the international supply chain partnerships
—Kuo-Hsiung Chang [Google Scholar]

The “indie” premium: how independent firms create product value across cultures
—Vasileios Davvetas, Alessandro Biraglia [Google Scholar]

How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance
—Jie Gao, Tao Wang, Yu Jia, Cheng Lu Wang [Google Scholar]

Consumer pandemic animosity: scale development and validation
—José I. Rojas-Méndez, Marta Massi, Elena Gallito [Google Scholar]