Macromarketing 2023


Seattle, 19-22 Jun 2023; Deadline 31 Jan


Author: Claudia Dumitrescu

Photo by Timothy Eberly on Unsplash

Call for Papers

Macromarketing Conference 2023

The 2023 Macromarketing Conference will be held June 19-22, 2023 in Seattle, Washington. The theme of this year’s conference is: “With a little help from our friends: The value of connection and macromarketing research in addressing critical global issues.” Macromarketing scholars will present their research and we will celebrate the value and power of connecting in-person for the first time since 2019.

Please see the Call for Papers. All submissions are due January 31st , 2023

Conference Submission:
We invite competitive papers, working papers, abstracts, and/or proposals for special sessions. Also, we encourage submissions in two ways:

  1. Submissions related to the tracks presented in the CFP. If your research relates to any of the tracks, please send the papers directly to the track Chair/s. Papers, abstracts, and/or proposals for special sessions should be sent to the track chairs for review.
  2. If the topic of interest is not covered by any of the tracks presented in the CFP, we encourage the researchers to send their work to this email address:

Conference Website:

We are excited and hope to see you in Seattle!

The 2023 Macromarketing Conference Co-Chairs,

Claudia Dumitrescu, Central Washington University

Renée Shaw Hughner, Arizona State University