Conceptual Articles


AMS Review-Sheth Foundation 2023 Doctoral Competition for Conceptual Articles; Deadline 20 Jan 2023


Author: Kaisa Koskela-Huotari

Call for Proposals

AMS Review – Sheth Foundation
2023 Doctoral Competition for Conceptual Articles (DoCCA)

Calling Marketing PhD students to submit conceptual research proposals for potential recognition, mentoring toward journal publication and monetary award.

Doctoral course and dissertation research involves significant conceptual work (e.g., conducting literature reviews, development of theory, building conceptual models) that often goes unpublished. Entering this competition is one way to receive feedback and advance conceptual development towards successful publication.

AMS Review and the Sheth Foundation invite PhD students to submit a 5-page (double-spaced) conceptual proposal for consideration in this annual competition. The proposal should be about previously unpublished work that can be developed towards potential publication in the AMS Review. The conceptual proposal should contain the following elements:

  • Problematization / justification for the topic
  • Positioning and Literature Review
  • Conceptual Framework/Model
  • Illustrative Propositions (if applicable)
  • Contribution

Submit your proposal by January 20, 2023 for consideration, if you meet the following two eligibility criteria:

  • Currently enrolled PhD student in Marketing, OR
  • Completed a PhD degree in Marketing during 2022. (Note: Cover letter must provide relevant information to verify eligibility.)

Submission instructions:

2023 Co-Chairs:

Liliana Bove, The University of Melbourne, Australia
Tom Gruen, The University of New Hampshire, USA
Stephen L. Vargo, University of Hawaii at Manoa, USA