J Hist Res Mar

Introduction

Journal of Historical Research in Marketing, 14(4)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/14/iss/4

Cruising through advertising: cruise ship brochure advertising in the late twentieth century
Andrew Cardow [Google Scholar]

Modernity, beauty and the Swedish “way of life”: lifestyle marketing in Stomatol toothpaste advertisements, 1910–1940
Lauren Alex O’ Hagan [Google Scholar]

Between persuasion and courtesy: Polish press advertising, ca. 1850–1939
Izabella Parowicz [Google Scholar]