Mar Theory
Introduction
Marketing Theory, 22(4)
POSTING TYPE: TOCs
Professional reflexivity in customer involvement: Tensions and ambiguities in between identities
—Per Echeverri [Publisher] [Google Scholar]
Stigmas that matter: Diffracting marketing stigma theoretics
—Shona Bettany, Jack Coffin, Christian Eichert, and David Rowe [Publisher] [Google Scholar]
The interplay between customers’ incidental and integral affects in value experience
—Birgitta Sandberg, Leila Hurmerinta, and Henna M Leino [Publisher] [Google Scholar]
Customer experiences in crisis situations: An agency-structure perspective
—Bård Tronvoll and Bo Edvardsson [Publisher] [Google Scholar]
The transformation of selling for value co-creation: Antecedents and boundary conditions
—Daniela Corsaro and Isabella Maggioni [Publisher] [Google Scholar]
Sacrifice and violence in the marketplace
—Michal J Carrington [Publisher] [Google Scholar]
Onflow and consumption: Affect and first encounters
—Paddy Lonergan, Maurice Patterson, and Maria Lichrou [Publisher] [Google Scholar]
Rethinking ‘marketing as applied economics’
—Mark Tadajewski [Publisher] [Google Scholar]
Bleak signs of our times: Descent into ‘Terminal Marketing’
—Oscar Ahlberg, Jack Coffin, and Joel Hietanen [Publisher] [Google Scholar]