Mar Theory


Marketing Theory, 22(4)


Professional reflexivity in customer involvement: Tensions and ambiguities in between identities
Per Echeverri [Publisher] [Google Scholar]

Stigmas that matter: Diffracting marketing stigma theoretics
Shona Bettany, Jack Coffin, Christian Eichert, and David Rowe [Publisher] [Google Scholar]

The interplay between customers’ incidental and integral affects in value experience
Birgitta Sandberg, Leila Hurmerinta, and Henna M Leino [Publisher] [Google Scholar]

Customer experiences in crisis situations: An agency-structure perspective
Bård Tronvoll and Bo Edvardsson [Publisher] [Google Scholar]

The transformation of selling for value co-creation: Antecedents and boundary conditions
Daniela Corsaro and Isabella Maggioni [Publisher] [Google Scholar]

Sacrifice and violence in the marketplace
Michal J Carrington [Publisher] [Google Scholar]

Onflow and consumption: Affect and first encounters
Paddy Lonergan, Maurice Patterson, and Maria Lichrou [Publisher] [Google Scholar]

Rethinking ‘marketing as applied economics’
Mark Tadajewski [Publisher] [Google Scholar]

Bleak signs of our times: Descent into ‘Terminal Marketing’
Oscar Ahlberg, Jack Coffin, and Joel Hietanen [Publisher] [Google Scholar]