J Mar Man


Journal of Marketing Management, 38(11/12)


Special Section: Critical Social Marketing: Towards Emancipation

Critical social marketing: towards emancipation?
Ross Gordon, Fiona Spotswood & Sally Dibb [Publisher] [Google Scholar]

Integrating gender into social marketing programmes
Nathaly Aya Pastrana, Claire Somerville & L. Suzanne Suggs [Publisher] [Google Scholar]

Empowerment in social marketing: systematic review and critical reflection |
Tanja Kamin, Krzysztof Kubacki & Sara Atanasova [Publisher] [Google Scholar]

A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability
Maria M. Raciti, Rebekah Russell-Bennett & Kate Letheren [Publisher] [Google Scholar]

Practice-based social marketing to improve well-being for people with intellectual disabilities
Angela Makris & Ariadne Kapetanaki [Publisher] [Google Scholar]

Reflections on some of key issues and challenges for marketing for social good
Folúké Bádéjọ́, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood & Sally Dibb [Publisher] [Google Scholar]

General Articles

Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Yu-Tse Lin [Publisher] [Google Scholar]

Influencing reference price utilisation through the learning environment
Anne Odile Peschel, Stephan Zielke & Joachim Scholderer [Publisher] [Google Scholar]