J Intl Con Mar


Journal of International Consumer Marketing, 34(5)


What Motivates Young Indian Consumers to Buy Organic Food?
Gurmeet Kaur Matharu, Tania von der Heidt, Golam Sorwar & Achchuthan Sivapalan [Publisher] [Google Scholar]

Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations
Tendai Chikweche, James Lappeman & Paul Egan [Publisher] [Google Scholar]

An Investigation of Customers’ Recovery Expectations after Service Failure: Evidence from e-Commerce Settings at Different Stages of Maturity
Yllka Azemi & Ranjan Kini [Publisher] [Google Scholar]

Influence of Product Involvement on Tourist Shopping Behavior: The Mediating Role of Place Attachment, Satisfaction, and Visit Frequency
Marwa Abdulsalam & Wirawan Dony Dahana [Publisher] [Google Scholar]

Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising |
Morteza Abolhasani & Zahra Golrokhi [Publisher] [Google Scholar]

Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis
Alessandro De Nisco & Stephen Oduro [Publisher] [Google Scholar]

Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users |
Shu Zhang, Menno D. T. de Jong & Jordy F. Gosselt [Publisher] [Google Scholar]