INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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What Motivates Young Indian Consumers to Buy Organic Food?
—Gurmeet Kaur Matharu, Tania von der Heidt, Golam Sorwar & Achchuthan Sivapalan [Publisher] [Google Scholar]

Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations
—Tendai Chikweche, James Lappeman & Paul Egan [Publisher] [Google Scholar]

An Investigation of Customers’ Recovery Expectations after Service Failure: Evidence from e-Commerce Settings at Different Stages of Maturity
—Yllka Azemi & Ranjan Kini [Publisher] [Google Scholar]

Influence of Product Involvement on Tourist Shopping Behavior: The Mediating Role of Place Attachment, Satisfaction, and Visit Frequency
—Marwa Abdulsalam & Wirawan Dony Dahana [Publisher] [Google Scholar]

Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising |
—Morteza Abolhasani & Zahra Golrokhi [Publisher] [Google Scholar]

Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis
—Alessandro De Nisco & Stephen Oduro [Publisher] [Google Scholar]

Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users |
—Shu Zhang, Menno D. T. de Jong & Jordy F. Gosselt [Publisher] [Google Scholar]