Journal of Marketing News, October 2022


JM BUZZ, Articles in the News, more

POSTING TYPE: Journal News

Author: Shrihari (Hari) Sridhar

Journal of Marketing News, October 2022

Now Featuring: The JM BUZZ Podcast

The JM Buzz discusses cutting-edge marketing research. Each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. You can listen to six article summaries of forthcoming papers here: Subscribe to JM Buzz on Spotify and Apple Podcasts for new on forthcoming papers!

Online Research-Driven Workshop: Register Before November 1

Journal of Marketing will host an online workshop related to the Special Issue on November 8, 2022, from 9–noon Central. The workshop is aimed at scholars who are interested in learning more about research-driven apps and/or those interested in submitting a manuscript to the JM Special Issue on Research-Driven Apps. The purpose of the workshop is to empower participants to create research-driven apps that complement their original research contribution by providing necessary resources (e.g., demonstrations, tutorials). The workshop will be facilitated by the Editors of the Special Issue (Pradeep Chintagunta, Rajdeep Grewal, Detelina Marinova, Rik Pieters, and Shrihari Sridhar) and will include four demonstrations from experts who have developed research-driven apps. The workshop will be followed by two app tutorial videos that will be posted on the JM website. The registration fee is $15. Selected participants must register through this registration link ( by 11/01/2022 to be eligible for the workshop. Registered participants will receive a schedule and Zoom link ahead of the workshop.

Recently Accepted Papers Forthcoming in the Journal of Marketing: Visit for a full list

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
Zixia Cao, Reo Song, Alina Sorescu, Ansley Chua

Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis
Ayan Ghosh Dastidar, Sarang Sunder, Denish Shah

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang, Shijie Lu

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S. U. Kim, Joseph W. Alba

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang, Fengyan Cai

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Simone Wies, Alexander Bleier, Alexander Edeling

A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh

Journal of Marketing Articles in the News

Boston Globe, “Social Studies: Healthy kids, conservative adults; corporate ads as PSAs; World War II draft kings” (briefly recaps this article by Ayan Ghosh Dastidar, Sarang Sunder, and Denish Shah)

U.S. Chamber of Commerce, “What Your Small Business Needs to Know About Influencer Marketing” (draws on this article by Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier)

ZDNET, “Selling an emotion and a feeling: How these companies see VR as the future of business” (draws on this article by Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy)

Now Processing Submissions for Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine, Rolling Special Issue of the Journal of Marketing.

Multidisciplinary work can also maximize marketing’s knowledge export. Scholars from other disciplines who apply their tools to the marketing context can learn more about the limits and potential of their theories, instruments, and findings in a constantly evolving space. Thus, our field not only offers a laboratory for developing marketing knowledge but may constitute a knowledge-creation engine for larger communities of scholarship and practice.

To accelerate the import and export of marketing knowledge, the Journal of Marketing will launch an initiative titled “Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine.” We view this initiative as building on prior work that “challenged the boundaries,” in our field—and also as fulfilling our editorial mission of being a catalyst for the creation of multifaceted impact and spur the next generation of marketing discoveries and inventions.

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