J Soc Mar


Journal of Social Marketing, 12(4)



Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?
Jessica A. Harris, Julia Carins, Sharyn Rundle-Thiele, Patricia David [Google Scholar]

Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model
Thi Phuong Linh Nguyen [Google Scholar]

Is it still possible to reduce population salt intake in the absence of adequate national policies and regulations? A social marketing intervention
Marzeyeh Soleymani Nejad, Nastaran Keshavarz-Mohammadi, Nasrin Omidvar, Farid Zayeri [Google Scholar]

Adoption of safe motherhood practices and the moderating role of facilitating conditions
Shashibala Rai, Saswata Narayan Biswas [Google Scholar]

Promoting respite for carers of people with dementia: a case study of social marketing effectiveness in hard to reach audiences
Lyn Phillipson, Danika Valerie Hall, Keryn Marie Johnson, Elizabeth Cridland, Elaine Fielding, Christine Neville, Helen Hasan [Google Scholar]

BUILD: a five-step process to develop theory-driven social marketing interventions
Yannick Van Hierden, Timo Dietrich, Sharyn Rundle-Thiele [Google Scholar]

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Ernest Yaw Tweneboah-Koduah, Shaman Abdulai, Isaac Sewornu Coffie, Mahmoud Abdulai Mahmoud [Google Scholar]

Solar rooftop adoption among Indian households: a structural equation modeling analysis
Vikas Kumar, Arun Kumar Kaushik [Google Scholar]

Understanding flooding events in Ghana: a social marketing and self-determination theory perspective
Ernest Yaw Tweneboah-Koduah, Matilda Adams, Michael Nana Amoakoh, Stephen Mahamah Braimah [Google Scholar]

Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study
Ana Carolina Campos, Fernando De Oliveira Santini, Marcelo G. Perin, Wagner Junior Ladeira [Google Scholar]

Mitigation versus adaptation: climate-change-related appeals and pondering the future
Lina Xu, Michael R. Hyman [Google Scholar]

The relative merit of two segmentation approaches: executives views and a cost-benefit analysis
Ali Ibrahim, Sharyn Rundle-Thiele, Kathy Knox, Ra’d Almestarihi [Google Scholar]

Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing
Emma Shaozhen Florence, David Fleischman, Rory Mulcahy, Monte Wynder [Google Scholar]

The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin [Google Scholar]