INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction
—Rania S. Hussein, Hassan Mohamed & Amr Kais [Publisher] [Google Scholar]

Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content
—Smriti Mathur, Alok Tewari & Akanchha Singh [Publisher] [Google Scholar]

‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
—Soojin Kim & Arunima Krishna [Publisher] [Google Scholar]

Fostering Consumer–Brand Relationships through social media brand communities
—Zélia Raposo Santos, Pedro Simões Coelho & Paulo Rita [Publisher] [Google Scholar]

Public relations practice in the digital era: trust and commitment in the interplay of interactivity effects and online relational strategies
—Suk Chong Tong [Publisher] [Google Scholar]

Book Review

Doing semiotics: A research for marketers at the edge of culture by Laura Oswald, Oxford, UK, Oxford University Press, 2020, 240 p., £20.99 (paperback), ISBN: 978-0-19-886211-6
—Philip J. Kitchen [Publisher]