B2B Connect Research Symposium


Cohosted by the AMA's Interorganizational SIG, the European Marketing Academy's B2B Marketing SIG, and the Australian & New Zealand Marketing Academy (ANZMAC)


Author: Qiong Wang

The inaugural B2B Connect Research Symposium, cohosted by the (AMA) Interorganizational Special Interest Group (IOSIG), the European Marketing Academy (EMAC) B2B Marketing Special Interest Group (BROSS), and the Australian & New Zealand Marketing Academy (ANZMAC), will take place in May 2023 at the EMAC Conference in Odense, Denmark!

As the name suggests, our goal is to bring together B2B marketing scholars from around the globe to develop ideas that transform research and practice in the B2B research area.

In doing so, we are suggesting a brand-new approach to participating. Specifically, we are seeking B2B scholars to join the working groups led by our B2B thought leaders in order to develop cutting-edge research ideas over the course of a few months before the conference.

If you are a B2B scholar, are interested, or work in closely related fields of strategy, such as sales, you can apply to join one of the existing working groups.

To apply, please kindly fill out the survey on the website. Please copy and paste the following link to participate in the survey https://sites.google.com/view/b2b-connect-research-symposium/home.

Given the limited space, we are working on a first-come, first-served basis. The B2B Connect Research Symposium Organizing Committee will contact the interested participants in December 2022 to finalize the formation of the working groups.

If you have questions, please don’t hesitate to contact us at qiongwang@ou.edu or JLCrosno@mail.wvu.edu.

With kind regards,

AMA IOSIG Leadership Team (Qiong Wang and Jody Crosno), EMAC B2B Leadership Team (Vishal Kashyap and Elham Ghazimatin), and ANZMAC B2B Leadership Team (Erik Mooi and Maggie Dong)