Australasian Mar J


Australasian Marketing Journal, 30(4)


Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance
Roderick J Brodie, Geoffrey N Soutar, and Janet R McColl-Kennedy [Publisher] [Google Scholar]

Advancing Food Well-Being in Poverty Through Intersectionality
Farhan Ashik, Archana Voola, Ranjit Voola, Jamie Carlson, and Jessica Wyllie [Publisher] [Google Scholar]

Negative Effect of Roundup Requests on Repurchase Intentions
Saira Raza Khan, Felix Septianto, and Pragea Geldoffy Putra [Publisher] [Google Scholar]

Recasting Service Quality for AI-Based Service
Nurhafihz Noor, Sally Rao Hill, and Indrit Troshani [Publisher] [Google Scholar]

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach, and Park Thaichon [Publisher] [Google Scholar]

Consumers’ Perceptions of Deal Presentations for Green Products
Avinash Tripathi and Neeraj Pandey [Publisher] [Google Scholar]

Influencer Marketing and Authenticity in Content Creation
Sommer Kapitan, Patrick van Esch, Vrinda Soma, and Jan Kietzmann [Publisher] [Google Scholar]

The Effect of Seeking Resource Diversity on Post-Alliance Innovation Outcomes
Richie L Liu, Sakdipon Juasrikul, and Sean Yim [Publisher] [Google Scholar]

Ageism Kills Brands
Zachary William Anesbury, Steven Bellman, Carl Driesener, Bill Page, and Byron Sharp [Publisher] [Google Scholar]

Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach
Sheetal Jain and Amit Shankar [Publisher] [Google Scholar]