J Mar


Journal of Marketing, 86(6)


From Vision to Reality: Lessons in Creating a Marketplace of Ideas
Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier [Publisher] [Google Scholar]

Onboarding Salespeople: Socialization Approaches
Phillip Wiseman, Michael Ahearne, Zachary Hall, and Seshadri Tirunillai [Publisher] [Google Scholar]

When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes
Danielle A. Chmielewski-Raimondo, Ali Shamsollahi, Simon J. Bell, and Jan B. Heide [Publisher] [Google Scholar]

A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets
Pierre-Yann Dolbec, Zeynep Arsel, and Aya Aboelenien [Publisher] [Google Scholar]

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands
Nailya Ordabayeva, Lisa A. Cavanaugh, and Darren W. Dahl [Publisher] [Google Scholar]

Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier [Publisher] [Google Scholar]

How Political Identity Shapes Customer Satisfaction
Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal [Publisher] [Google Scholar]

Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles
Zachary Estes and Mathias C. Streicher [Publisher] [Google Scholar]

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews
Xin (Shane) Wang, Jiaxiu He, David J. Curry, and Jun Hyun (Joseph) Ryoo [Publisher] [Google Scholar]