INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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https://onlinelibrary.wiley.com/toc/15206793/2022/39/11

SPECIAL SECTION: VIRTUAL CONVERSATIONAL AGENTS: CONSUMER-MACHINE RELATIONSHIPS IN THE AGE OF ARTIFICIAL INTELLIGENCE

Guest Editors: Iryna Pentina and Ainsworth Bailey

Artificial intelligence in marketing: A meta‐analytic review
—Pooja Mehta, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Anubha Anubha, Raiswa Saha, Komal Dhanda [Google Scholar]

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails
—Sean Sands, Colin Campbell, Kirk Plangger, Leyland Pitt [Google Scholar]

The influence of religiosity on consumers’ evaluations of brands using artificial intelligence
—Elizabeth A. Minton, Begum Kaplan, Frank G. Cabano [Google Scholar]

REGULAR ISSUE ARTICLES

Revisiting power messaging in service failures: Pitfalls and proposed solutions
—Paolo Antonetti, Benedetta Crisafulli [Google Scholar]

Buying happiness: How brand engagement in self‐concept affects purchase happiness
—Wiktor Razmus, Sonja Grabner-Kräuter, Martyna Kostyra, Anna Maria Zawadzka [Google Scholar]

It’s all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers
—Nisreen Ameen, Jun-Hwa Cheah, Satish Kumar [Google Scholar]

Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity
—M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra Riefler [Google Scholar]

What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects
—Jungkeun Kim, Mark T. Spence, Harmen Oppewal, Jongwon Park, Roger Marshall [Google Scholar]

Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products
—Hao Zhang, Xiaofei Bai, Zengguang Ma [Google Scholar]

Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
—Juhi G. Sarkar, Abhigyan Sarkar, Yogesh K. Dwivedi, M. S. Balaji [Google Scholar]