INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits

Author: Hannah Finkelstein

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AMA Marketing and Public Policy Conference
Arlington, VA
June 8-10, 2023

Co-Chairs:

• Beth Vallen, Villanova University
• Jeremy Kees, Villanova University

Policy and Change: The Role of Marketing and Public Policy in a Securing a Sustainable Future

Research at the intersection of marketing and public policy aims to uncover and explore the actions of consumers, policymakers and businesses that—either purposefully or unintentionally—promote or hinder progress towards creating a sustainable future. Our theme interprets sustainability broadly to encompass consumer issues related to the health and well-being of people, the planet, businesses and the entities that work to protect them.

The call for papers casts a wide net, recognizing the breadth of issues currently challenging efforts to secure a sustainable future and, more importantly, underscoring the potential impact of research in formulating solutions that drive real change. In keeping with our theme, we especially encourage papers and sessions that focus on the following topics:

• Health, Well-being and Consumer Protection
• Protecting Vulnerable Consumers
• Reducing Structural Disparities and Discrimination
• Anti-Trust and Competition Policy
• Sustainably and Environmental Security
• Economic Security and Financial Well-Being
• Privacy and Autonomy
• Politics and Political Activism

We invite proposals for posters, papers, and special session. See submission templates here:

• Poster Template
• Competitive Paper Template
• Special Session Template

The deadline for submissions is November 11, 2022. Find the full Call For Papers at:

https://www.ama.org/2023-ama-marketing-and-public-policy-conference-call-for-papers/