J Adv


Journal of Advertising, 51(5)


Prelude Editorial

Celebrating 50 Years of the Journal of Advertising and Beyond
Shelly Rodgers [Publisher] [Google Scholar]

Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond
Jisu Huh & Ronald J. Faber [Publisher] [Google Scholar]

Transformative Advertising Research: Reimagining the Future of Advertising
Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman [Publisher] [Google Scholar]

Breaking Gender Binaries
Martin Eisend & Anna Rößner [Publisher] [Google Scholar]

The Future of Dataveillance in Advertising Theory and Practice
Joanna Strycharz & Claire M. Segijn [Publisher] [Google Scholar]

The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [Publisher] [Google Scholar]

Asking Questions of AI Advertising: A Maieutic Approach
Jack Coffin [Publisher] [Google Scholar]

Regular Research Article

Analyzing the Impact of the Leading in the Journal of Advertising from Its First 50 Years: An Integrative Framework
Marla Royne Stafford & Charles R. Taylor [Publisher] [Google Scholar]

Research Note

Reflections on 50 Years of JA as an Academic Enterprise
Dean M. Krugman [Publisher] [Google Scholar]

Postlude Editorial

Reflections on My Editorship of the Journal of Advertising
Shelly Rodgers [Publisher] [Google Scholar]