INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Editorial: Next Steps for Frontiers in Marketing Science
—Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, and Kenneth C. Wilbur [Publisher] [Google Scholar]

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
—Matthew McGranaghan, Jura Liaukonyte, and Kenneth C. Wilbur [Publisher] [Google Scholar]

The Market for Fake Reviews
—Sherry He, Brett Hollenbeck, and Davide Proserpio [Publisher] [Google Scholar]

Strategic Communication Before Price Haggling: A Tale of Two Orientations
—Liang Guo [Publisher] [Google Scholar]

Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
—Jiyeon Hong and Paul R. Hoban [Publisher] [Google Scholar]

Intertemporal Price Discrimination in Sequential Quantity-Price Games
—James D. Dana Jr. and Kevin R. Williams [Publisher] [Google Scholar]

Identifying Food Labeling Effects on Consumer Behavior
—Sebastián Araya, Andrés Elberg, Carlos Noton, and Daniel Schwartz [Publisher] [Google Scholar]

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
—Maferima Touré-Tillery and Lili Wang [Publisher] [Google Scholar]