Mar Letters
Introduction
Marketing Letters, 33(3)
POSTING TYPE: TOCs
https://link.springer.com/journal/11002/volumes-and-issues/33-3
Introducing Marketing Letters’ data policy
—Aparna A. Labroo, Natalie Mizik, Russell Winer [Google Scholar]
Marketing insights from text analysis
—Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage [Google Scholar]
Correction to: Marketing insights from text analysis
—Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage [Google Scholar]
The effect of trust in management on salespeople’s selling orientation
—Peter Dickson, Erick M. Mas, Michelle Van Solt, Tessa Garcia-Collart, Jaclyn L. Tanenbaum [Google Scholar]
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
—Ashish Kalra, Riley Dugan, Raj Agnihotri [Google Scholar]
Prepayment and future cross-buying: an exploratory analysis
—Shinhye Kim, Alberto Sa Vinhas, U.N. Umesh [Google Scholar]
Correction to: Prepayment and future cross-buying: an exploratory analysis
—Shinhye Kim, Alberto Sa Vinhas, U. N. Umesh [Google Scholar]
Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency
—Alberto Sa Vinhas [Google Scholar]
Coordinating supply-related scarcity appeals with online reviews
—Elika Kordrostami, Yuping Liu-Thompkins, Vahid Rahmani [Google Scholar]
Measuring the impact of rarity on price: evidence from NBA Top Shot
—Yeonjoon Lee [Google Scholar]
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
—Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei [Google Scholar]
Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
—Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut, Ericka Henon [Google Scholar]