Mar Letters

Introduction

Marketing Letters, 33(3)

POSTING TYPE: TOCs


https://link.springer.com/journal/11002/volumes-and-issues/33-3

Introducing Marketing Letters’ data policy
Aparna A. Labroo, Natalie Mizik, Russell Winer [Google Scholar]

Marketing insights from text analysis
Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage [Google Scholar]

Correction to: Marketing insights from text analysis
Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage [Google Scholar]

The effect of trust in management on salespeople’s selling orientation
Peter Dickson, Erick M. Mas, Michelle Van Solt, Tessa Garcia-Collart, Jaclyn L. Tanenbaum [Google Scholar]

“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
Ashish Kalra, Riley Dugan, Raj Agnihotri [Google Scholar]

Prepayment and future cross-buying: an exploratory analysis
Shinhye Kim, Alberto Sa Vinhas, U.N. Umesh [Google Scholar]

Correction to: Prepayment and future cross-buying: an exploratory analysis
Shinhye Kim, Alberto Sa Vinhas, U. N. Umesh [Google Scholar]

Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency
Alberto Sa Vinhas [Google Scholar]

Coordinating supply-related scarcity appeals with online reviews
Elika Kordrostami, Yuping Liu-Thompkins, Vahid Rahmani [Google Scholar]

Measuring the impact of rarity on price: evidence from NBA Top Shot
Yeonjoon Lee [Google Scholar]

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei [Google Scholar]

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
Rémi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut, Ericka Henon [Google Scholar]