INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/40/iss/8

How do e-stores grow their market share?
—Martin Klepek, Daniel Kvíčala [Google Scholar]

Matching explanations with regulatory focus
—Ramakrishna Salagrama, Anna S. Mattila, Sanjeev Prashar, Sai Vijay Tata [Google Scholar]

Religion, conspiracy theory and consumer ethics: a moderated mediation analysis
—Denni Arli [Google Scholar]

Impact of political marketing strategies on the BOP voters in India
—Srabanti Mukherjee, Abhinav Srivastava, Biplab Datta, Subhojit Sengupta [Google Scholar]

The making of box-office collection: qualitative insights from Bollywood
—Vijaya Patil, Hema Date, Satish Kumar, Weng Marc Lim, Naveen Donthu [Google Scholar]

Dysfunctional customer behavior and commitment to service quality
—Kangcheol Lee, Taeshik Gong [Google Scholar]

Customer brand co-creation on social media: a systematic review
—Quynh Hoa Le, Luc Phan Tan, Thu Hang Hoang [Google Scholar]

Does repurchase timing matter in promotional framing effect?
—Bo Wang [Google Scholar]