INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
—Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng-Hao Steve Chen & Dorothy A. Yen [Publisher] [Google Scholar]

Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
—Wirawan Dony Dahana, Yukihiro Miwa, Chris Baumann & Makoto Morisada [Publisher] [Google Scholar]

The effects of QR delivered content on perceived product value
—Diletta Acuti, Andrea Vocino, Valentina Mazzoli & Raffaele Donvito [Publisher] [Google Scholar]