INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Multiple instances of negative publicity: the role of publicity domain similarity
—Berna Basar [Publisher] [Google Scholar]

The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator
—Jinhee Lee & Moonhee Cho [Publisher] [Google Scholar]

Facts or story? The impact of website content on narrative believability and purchase intention
—Mario L Cassar, Albert Caruana & Jirka Konietzny [Publisher] [Google Scholar]

The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
—Nadia Sweiss, Zaid Mohammad Obeidat, Rami Mohammad Al-Dweeri, Alaeddin Mohammad Khalaf Ahmad, Ahmad M. Obeidat & Muhammad Alshurideh [Publisher] [Google Scholar]

Visual cognition of fake news: the effects of consumer brand engagement
—Wagner Junior Ladeira, Marlon Dalmoro, Fernando de Oliveira Santini & William Carvalho Jardim [Publisher] [Google Scholar]