J Global Scholar Mar Sci


Journal of Global Scholars of Marketing Science, 32(4)


Do perceptions of switching costs vary across customers’ household purchase decision roles?
Goitom Tesfom [Publisher] [Google Scholar]

Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal
Zhe Zhang & Xinyi Liu [Publisher] [Google Scholar]

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display
Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini & Min Teah [Publisher] [Google Scholar]

Essential item purchases during COVID-19: A cluster analysis of psychographic traits
Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan & Seung Hwan (Mark) Lee [Publisher] [Google Scholar]

Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
Komal Shamim & Tahir Islam [Publisher] [Google Scholar]

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit
Kim Dung Tran & Lobel Trong Thuy Tran [Publisher] [Google Scholar]

The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing
Seochul Jang, Joonheui Bae & Kyung Hoon Kim [Publisher] [Google Scholar]