J Con Psych


Journal of Consumer Psychology, 32(4)



Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions
Thomas Allard, Brent McFerran [Google Scholar]

The wellbeing implications of maximizing: A conceptual framework and meta‐analysis
Alex Belli, François A. Carrillat, Natalina Zlatevska, Elizabeth Cowley [Google Scholar]

Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others
Sara Williamson, Lama Lteif, Ana Valenzuela [Google Scholar]

‘Remember me, will you?’: Overusing material gifts for interpersonal memory management
Adelle X. Yang, Minjung Koo, Jaewon Hwang [Google Scholar]

The Role of Cultural Congruence in the Art Infusion Effect
Yuri Seo, Felix Septianto, Eunju Ko [Google Scholar]

Promoting Pi Day: Consumer Response to Special Day‐Themed Sales Promotions
Daniel M. Zane, Rebecca Walker Reczek, Kelly L. Haws [Google Scholar]

Can Social Comparison Motivate Satisficers? The Role of Input versus Output in Upward Social Comparison
Elaine Chan [Google Scholar]

Preference for Material Products in Identity‐Based Consumption
Eugina Leung, Maria Cristina Cito, Gabriele Paolacci, Stefano Puntoni [Google Scholar]

The role of original process in creating product essence and authenticity
Chelsea Galoni, Brendan Strejcek, Kent Grayson [Google Scholar]

Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention
Taku Togawa, Yoko Sugitani [Google Scholar]

Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being
Patti Williams, Jennifer Edson Escalas, Andrew Morningstar [Google Scholar]