Intl J Sports Mar Sponsor

Introduction

International Journal of Sports Marketing and Sponsorship, 23(5)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1464-6668/vol/23/iss/5

Special issue: Sport Management, Marketing, and Innovation

Guest editors: Manuel Alonso Dos Santos, Ferran Calabuig Moreno, María Huertas González-Serrano

Guest editorial: Sport management, marketing and innovation
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, María Huertas González-Serrano [Google Scholar]

Innovation from sport’s entrepreneurship and intrapreneurship: opportunities from a systematic review
Alejandro Lara-Bocanegra, M. Rocío Bohórquez, Jerónimo García-Fernández [Google Scholar]

Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship
Ana Sofia Ramos, Jonas Hammerschmidt, Antonio Sérgio Ribeiro, Francisco Lima, Sascha Kraus [Google Scholar]

Sport federations’ organizational innovativeness: an empirical comparison of characteristics and attitudes
Joris Corthouts, Géraldine Zeimers, Kobe Helsen, Camille Demeulemeester, Thomas Könecke, Thierry Zintz, Jeroen Scheerder [Google Scholar]

Sports event portfolios: an innovative tool and a new management paradigm
Jesyca Salgado-Barandela, Angel Barajas, Patricio Sanchez-Fernandez [Google Scholar]

(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media
Brandon Mastromartino, Michael L. Naraine [Google Scholar]

Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts
Felix Boronczyk, Christopher Rumpf, Christoph Breuer [Google Scholar]

The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective
Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion [Google Scholar]