Expanding the Boundaries
Introduction
Marketing as a Multidisciplinary Knowledge Creation Engine, Distributed special section of the Journal of Marketing
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Calls: Journals
Author: Shrihari Sridhar
Journal of Marketing
Call for Papers
Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine
Distributed Special Section: Journal of Marketing
Editors: Shrihari Sridhar (Texas A&M University), Cait Lamberton (University of Pennsylvania), Detelina Marinova (University of Missouri), and Vanitha Swaminathan (University of Pittsburgh)