J Relationship Mar

Introduction

Journal of Relationship Marketing, 21(3)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


Relationships Between Virtual Reality Experiences, Experiential Relationship Quality and Experiential Advocacy: The Case of Virtual Reality Park
Davood Ghorbanzadeh [Publisher] [Google Scholar]

Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives
Jyh-Liang Guan, Tzong-Ru Lee, Carmen Otero-Neira, Göran Svensson & Nils M. Høgevold [Publisher] [Google Scholar]

On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management |
Marie-Sophie Schönitz & Florian U. Siems [Publisher] [Google Scholar]