J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 14(3)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/14/iss/3

Marketing communications in a time of change: mobility providers, safety and women during the interwar period in the UK and North America
Graham Gladden [Google Scholar]

The art of propaganda: marketing nationhood through visual imagery
Paul Freathy, Iris Thomas [Google Scholar]

Forging the nation state: an advertising history of Tata Steel, India
Hari Sreekumar, Sankalp Pratap [Google Scholar]

All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953
Lauren Alex O’Hagan [Google Scholar]