New EiC at JMTP


Raj Agnihotri will be the new Editor in Chief of the Journal of Marketing Theory and Practice and Annie Peng Choi will assume the role of Managing Editor

POSTING TYPE: Journal News

Author: Christopher Hopkins

New Editor at Journal of Marketing Theory and Practice

The Journal of Marketing Theory and Practice is proud to announce that Dr. Raj Agnihotri will be taking over as the new Editor-in-Chief and Dr. Annie Peng Choi will be assuming the role of Managing Editor.  Outgoing EIC, Dr. Christopher D. Hopkins will continue to serve as assigned editor for all articles submitted prior to July 15, 2022.

Dr. Raj Agnihotri is professor of marketing, Mary Warner Fellow and founding director of Ivy Sales Forum at Iowa State University. Previously, Raj held the first John Merrill Endowed Professorship in Consultative Sales at University of Texas-Arlington. He had served as Freeman Professor of Sales, chair of the Marketing Department, and academic director of Schey Sales Centre at Ohio University. At Ohio, he also conceived and launched Consumer Research Center.

Raj has published over 60 articles in leading scholarly journals. He serves on the editorial review boards of several reputed journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research. Just in last 5 years, his work has been cited over 3000 times (h-index = 30; i10 = 41).

Before entering academia, Raj held a number of sales and marketing positions with startup ventures to major corporations and currently serves on the advisory boards of startups based in US, Europe, and India. Raj served on the faculty of prestigious Samson Global Leadership Program at Cleveland Clinic from 2014 to 2017. He has given sales seminars to industry professionals from North America, Brazil, Europe, and India.

Raj is a co-author of ABCs of Relationship Selling (McGraw Hill, 13 ed.), a market leader in sales classes globally, and its contents can be found in four international versions. Numerous sales trainers around the world use its selling process to prepare their salespeople.

Dr. Annie Peng Cui is the Kmart Chair and Professor of Marketing in the John Chambers College of Business and Economics, West Virginia University. Her research focuses on firms’ branding, pricing and international marketing strategies. Her research appears in Journal of international Marketing, Journal of Business Research, Industrial Marketing Management, among others. She views her role as a marketing researcher to be a bridge connecting academic findings with business practices. Therefore, she strives to work on cutting-edge research that directly addresses and solves business problems.