INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs

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Editorial

EDITORIAL: PUSH FOR DIGITAL
—Seung Hwan (Mark) Lee [Publisher] [Google Scholar]

BLOCKCHAIN: A NON-TECHNICAL PRIMER FOR MARKETING ACADEMICS
—Mohan Menon & Ashraf Mady [Publisher] [Google Scholar]

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN
—Debra Zahay, Wesley A. Pollitte, Brooke Reavey & Antonio Alvarado [Publisher] [Google Scholar]

IT’S ABOUT ENJOYING THE VIRTUAL EXPERIENCE: THE ROLE OF ENJOYMENT AND ENGAGEMENT IN THE ADOPTION OF VIRTUAL REALITY IN MARKETING EDUCATION
—Gerardo J. Moreira, Cuauhtemoc Luna-Nevarez & Enda McGovern [Publisher] [Google Scholar]

FACULTY ONLINE COMPETENCE AND STUDENT AFFECTIVE ENGAGEMENT IN ONLINE LEARNING |
—Melika Kordrostami & Victoria Seitz [Publisher] [Google Scholar]

IT TAKES A VILLAGE DURING THE PANDEMIC: PREDICTORS OF STUDENTS’ COURSE EVALUATIONS AND GRADES IN ONLINE TEAM-BASED MARKETING COURSES
—Minjung Park & Jayoung Koo [Publisher] [Google Scholar]

UNIQUE APPLICATION OF SALES-ORIENTATION CUSTOMER-ORIENTATION (SOCO) SCALE AS A BEHAVIORAL ASSESSMENT TOOL TO PREDICT FUTURE ORIENTATION OF STUDENTS: A STUDY
—Tarun Kushwaha, Arpit Loya, Prayatna Jain & Deepti Bajpai Kukrety [Publisher] [Google Scholar]