J Fashion Mar Man


Journal of Fashion Marketing and Management, 26(4)



Investigating the role of regulatory focus in apparel attribute prioritization [Google Scholar]
Jonghan Hyun

Past, present and future of luxury brands: a review and bibliometric analysis
Rehan Husain, Taab Ahmad Samad, Yusra Qamar [Google Scholar]

Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination
Yan Sun, Rachel Wang, Dongmei Cao, Rouyi Lee [Google Scholar]

The impact of communication on consumer knowledge of environmentally sustainable apparel
Jitong Li, Karen K. Leonas [Google Scholar]

A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend
Iris Mohr, Leonora Fuxman, Ali B. Mahmoud [Google Scholar]

Apparel shopping styles of Ghanaian female young adults
Dora Appiadu, Mercy Kuma-Kpobee, Efua Vandyck [Google Scholar]

Influence of celebrities and online communities on Indian consumers’ green clothing involvement and purchase behavior
Arpita Khare, Amrut Sadachar, Swagata Chakraborty [Google Scholar]

Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies
Danielle Sponder Testa, Elena E. Karpova [Google Scholar]

As cheap as humanly possible: why consumers care less about worker welfare
Tara Stringer, Alice Ruth Payne, Gary Mortimer [Google Scholar]