Euro J Mar
Introduction
European Journal of Marketing, 56(7)
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/0309-0566/vol/56/iss/7
—Re-examining age-related loyalty for low-involvement purchasing [Google Scholar]
Philip Mecredy, Malcolm Wright, Pamela Feetham, Philip Stern
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement
—Samaneh Torkzadeh, Mohammadali Zolfagharian, Atefeh Yazdanparast, Dwayne D. Gremler [Google Scholar]
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products
—Aaron Schibik, David Strutton, Kenneth Neil Thompson [Google Scholar]
Slicing vs chunking product-harm crisis: antecedents and firm performance implications
—Ljubomir Pupovac, François Anthony Carrillat, David Michayluk [Google Scholar]
My dear handbags: materiality and networked constellations of consumption collections
—Jamal Abarashi, Prabash Aminda Edirisingha [Google Scholar]
How posting in social networks affects employee-based brand equity
—Andreas Hesse, Holger J. Schmidt, Ronja Bosslet, Mariella Häusler, Aileen Schneider [Google Scholar]
Customer engagement with service providers: an empirical investigation of customer engagement dispositions
—Max Sim, Jodie Conduit, Carolin Plewa, Janin Karoli Hentzen [Google Scholar]
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration
—Liudmila Tarabashkina, Alua Devine, Pascale G. Quester [Google Scholar]
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence
—Sally Rao Hill, Alastair G. Tombs [Google Scholar]
Brand hate: a literature review and future research agenda
—Rahila Aziz, Zillur Rahman [Google Scholar]
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness
—Prachi Gala, Saim Kashmiri [Google Scholar]